Spa Lúčky

Logo for Lúčky, a traditional spa in the northern Slovakia region of Liptov, known since the mid-18th century.

The new logo is a redesign of a questionable digitization of the logo from the mid-20th century. The overall form and construction is preserved, but the individual elements are cleaned and redrawn in a symmetrical form. Due to the expanded services of the spa, the female silhouette is reworked into a more neutral figure. Compared to the original green-black colors, the new colors were softened to a combination of dark blue and cool green.

The logo is complemented by the title placed compactly below the symbol in a new custom-made typeface with the characteristic open U, which takes the exact shape of the water streams from the symbol.

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Date:	Jun 2018
Client:	Spa Lúčky, SK
Agency:	Juraj Ondreáš, SK