Kondela

Kondela Sans is a custom-made typeface designed specifically for use in the visual identity of the Slovak furniture retailer Kondela.

Kondela Sans is a dynamic, low-contrast sans-serif typeface in six weights and two variations — standard variant for normal text setting and the non-traditional connected variant inspired by Kondela’s script logo. Available through OpenType's Swash feature, this variant of Kondela Sans connects individual letters into harmonious, graphically appealing words.

Characteristic elements of the design of the Kondela Sans typeface are rounded, narrow proportions, gently curved diagonal strokes, and the drop-shaped counters of letters a, b, d, p, q, which gives the text a pleasant softness and an original, easily recognizable character. The typeface feels dynamic, grabs attention when used in large headlines, but is also pleasant to read in smaller sizes.

For the needs of typesetting in the context of e-commerce, special attention was paid to the design of numbers, mathematical and currency symbols. The Kondela Sans typeface contains four sets of figures — proportional, tabular, superscript and subscript. Numbers are supplemented with fractions, which, like other character variants, are available through OpenType features.

Thanks to all these attributes, Kondela Sans is on the one hand an excellent functional tool, but at the same time, it is also a distinctive carrier of the new visual identity of the Kondela company.

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Date:	Dec 2021
Agency:	GoBigname, SK
Art Direction:	Rudolf Letko, SK